chuck close 2010 8 13

NEW YORK (AdAge.com) -- In nearly 40 years of creating large-scale iconic images, American artist Chuck Close had never taken a commission, or allowed his work to be used commercially. It's not strictly an ad campaign, but more a showcase of American artists, designers and inventors, part of a year-long " ," which includes Mr. Close making images of AOL users that have made a difference, like inventor Dean Kamen, who designed the wheelchair he uses to get around, filmmaker Gus Van Sant, also an AOL user (who knew?), and actress Claire Danes. A few of Mr. Close's subjects are the artists behind a new set of 74 "canvases" created by 41 artists for the AOL logo, part of a design vernacular created by Wolff Olins last fall, which superimposes the AOL logo on any number of images and designs. that we are trying to reinvent an American iconic brand," Maureen Sullivan, AOL's 28-year-old head of marketing, said of Mr. Close's involvement. chuck close 2010 8 13